IMAGE GUIDE
Make files smaller without losing the pixels that matter.
Choose the right dimensions, crop mode and file format to improve loading speed while keeping images clear.
When should you use JPG, PNG or WebP?
FormatBest forKey point
JPGPhotos, product images and social postsSmall files with adjustable quality
PNGLogos, text-heavy graphics and transparencyLossless, but photos may be large
WebPWebsites, blogs and portfoliosStrong balance of quality and file size
Common image sizes
Square post
1080 × 1080pxA reusable size for product listings and social feeds.
Vertical story
1080 × 1920pxFills a modern phone screen for stories and vertical covers.
Video thumbnail
1280 × 720pxSuitable for YouTube thumbnails and wide previews.
Full HD
1920 × 1080pxUseful for presentations, backgrounds and wide content.
Five ways to protect image quality
- Avoid enlarging a small original unless you use the upscaling tool.
- Start JPG or WebP photos at 85–90% quality and compare.
- Use PNG or high-quality WebP for graphics with text and thin lines.
- Always create a new export from the original instead of recompressing a previous export.
- Review the downloaded file at the actual display size.
READY TO START?
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